Our Services


Entrust provides a comprehensive range of dental services to patients with a wide variety of treatment needs at Pacific Healthcare Specialist Centre. Our main areas of expertise lie in cosmetic and implant dentistry.


Entrust has a substantial stake in two nursing homes with a total of more than 400 licensed beds. We also operate 11 senior activity centres throughout Singapore as part of a comprehensive network of eldercare services

Kidney Dialysis

Singapore has the fourth highest incidence of kidney failure in the world with almost 5 new such patients diagnosed every day. Entrust operates 6 kidney dialysis centres in Singapore with a total of more than 30 stations.

About Entrust Healthcare

Entrust Healthcare Pte Ltd was started by Dr William Chong to manage his various professional interests. In addition, Dr Chong’s passion lies in the eldercare segment of the healthcare sector where he believes he can make the most social impact and contribution.

Entrust holds a controlling interest in two nursing homes in which Dr Chong was personally involved in from the onset, including the design and construction phase. Pacific Healthcare Nursing Home is a 259 bed purpose-built nursing home and opened in 2004. Pacific Eldercare and Nursing is a 177 bed nursing home and received its first patient in 2013. It also houses the rehab ward of National University Hospital.

Pacific Activity Centres

In 2014, Dr Chong established the first of eleven senior activity centres in support of the Ministry of Social and Family Development’s “ageing-in-place” philosophy of providing community care services within residential estates. While managed as a commercial entity, it’s key tenet is to be a self-sustaining social enterprise. The initial funding for Pacific Activity Centres was provided by Entrust through its interest in Pacific Eldercare and Nursing Pte Ltd.

Pacific Activity Centres Pte Ltd holds a significant stake in Pacific Advance Renal Care (“PARC”), which operates 6 kidney dialysis centres. It also holds a minority stake in 3 medical clinics, Precious Healthcare, and a dental clinic Shuang-Pacific to provide affordable, pleasant and professional general practice medical and dental care to the community.

Essayart is a project by Pacific Activity Centres and aims to bring art in its various forms and expressions to the community. It also serves as a platform for artists young and old, to nurture their talents. Art unleashes creativity and is useful as both therapy as well as social connectivity.

Pacific Activity Centres was started in support of the Ministry of Social and Family Development’s effort to build a network of support services for the elderly within the community. Our activities are aimed at promoting total health, and helping our seniors to remain physically fit, mentally alert and socially connected. Art promotes maintaining mental agility and for many, it is a window to our innermost thoughts and feelings.

We have appointed Ekaterina Fasolko, an aspiring talented artist, to spearhead the project. Ekaterina, who is Russian by birth, has lived in Singapore since 2009. Holding both qualifications in both engineering and western art from National University of Singapore and the Nanyang Academy of Fine Arts, her passion for the arts and social work has been instrumental in the development of Essayart, which we hope will make the appreciation and enjoyment of art accessible to all.

As part of its holistic approach to health, PAC has in July 2017 opened a yoga studio/café at SkyTerrace@ Dawson. Qi Philosophy café offers a clean eating healthy dining experience within a yoga wellness centre. It features high quality modern healthy cuisine with an emphasis on fresh local produce.

Entrust Dentistry

Entrust dentistry provides services mainly in the field of cosmetic and implant dentistry. Our strength lies in the vast experience of Dr Chong and our team of dedicated staff. We run an in-house dental laboratory utilising advanced computer-based technology enabling cosmetic crowns to be produced within hours. Our patients come from various countries including Russia, Kazakhstan, Vietnam, the Middle-East and China.

About Dr. William Chong

Dr. William Chong is recognised in the healthcare industry both as a leading clinician in the field of Implant Dentistry, as well as an entrepreneur. He graduated from the National University of Singapore with a Bachelor of Dental Surgery in 1985 with distinction in the fields of Operative Dentistry, Medicine and Oral Surgery.  He was awarded the Malaysian Dental Association Medal for being the best student in Medicine, the Singapore Dental Association President’s Medal for being the best student in Oral Surgery and the University Bronze Medal for being overall second in the Final Professional Examinations. He was also awarded the National University of Singpore Dental Society Silver Jubilee Award.

He qualified as a Fellow of the Royal Australasian College of Dental Surgeons in 1997 and also attained a Master of Dental Science from the National University of Singapore in 1998. His field of research was in Bone Regeneration and Dental Implants. Dr Chong is also a Fellow and Diplomate of the International Congress of Oral Implantologists, and was the president of the Singapore Chapter from 2014-2015. He was also the Course Director and Examiner for the Australian Society of Implant Dentistry Accreditation Examinations from 1999 to 2001, 2005 to 2007 and in 2012.

On the business front, he established Pacific Healthcare Holdings Ltd, an integrated specialist healthcare service provider in 2001 and was chosen as one of the finalists for the Ernst & Young Entrepreneur of the Year Awards in 2004. He was also recognised as the Best Entrepreneur for Medicine & Dentistry, at the NUS Centennial Entrepreneurship Awards in 2005 and teaches the finance and accounting module at the Faculty of Dentistry in NUS. He also served as a member of the Network India Committee.

Dr Chong completed his early education in Singapore at Anglo-Chinese School (Barker Road) from 1969-1978 and at Anglo-Chinese Junior College from 1979-1980. He represented the College in both Hockey and Dragon Boating and was also the Vice-President of the Student's Council. He served National Service in the Singapore Armed Forces Medical Corp and was the Principal Staff Officer of a Medical Battalion holding the rank of Major.

He is active on the community front and supports charities catering to the elderly and in education. In addition to providing financial assistance to students in need from his alma mater, he is also involved in programmes for students from Gan Eng Seng Primary School and the Institute of Technical Education. He has established 11 Senior Activity Centres within the heartlands in Singapore where the elderly can gather and engage in activities that enable them to remain physically fit, mentally active and socially connected with their friends and neighbours.

He has two sons aged 24 and 21 and is an active sportsman with a passion for soccer and wakeboarding.

Academic Highlights

Key Lectures Presented


1. Bone generation around dental implants; Thesis in support of Masters of Science in Implant Dentistry, National University of Singapore

2. Oral rehabilitation using dental implants and guided bone regeneration. Chong WL, Chu SA, Dam JG, Ong KS; Ann Acad Med Singapore. 1999 Sep; 28(5):697-703.

3. Chapter in Dental Implants, the Art and Science, Charles A Babbush

4. Use of Sedation in Dentistry. Ong KS1, Tan JM, Chong WL, Yeo JF, Lee TL; Singapore Dent J. 2000 Dec;23(1 Suppl):14-7.

5. Immediate Loading; Opinion Chong, William; Implant Dentistry. 11(4):315-316, December 2002

6. Handbook of Clinical Implant Dentistry: 1-38; 60-120; (with contributions from E/Prof John McGeachie 41-60) Course Curriculum and notes prepared for Australian Society of Implant Dentistry 1999 Edition; Updated 2001, 2005, 2007, 2012

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